Blockchain projects need to onboard developers, companies or projects and investors – no matter if you build a protocol or an application, or whether you issue a token or not. Depending on your project and your target segments, a few, some, or all of the following 20 strategies could be interesting to investigate and add to your existing strategy.
This list of blockchain strategies can serve as a great start - pick a few, try them, and measure their cost-return. Be sure to measure highly relevant KPIs such as CAC for developers and LTV for businesses. ROI is often difficult to measure in the short-term on a scalable partner network with software dev companies for example, but it can be created with certainty to be cashflow positive within 3 years with rapid scaling or from start with natural slow scaling! Ensure a lean approach is utilized and implement your team’s in-house skills to refine and improve the offering constantly. In case positive effects aren’t apparent, you should obviously consider adjustments, or even disregard a strategy.
While this list isn’t exclusive and many strategies support the onboarding of multiple target segments, we’ve divided the following list into five proven strategies for each target segment: Developers, corporates, startups and investors.
5 strategies to onboard developers
· Developer onboarding through hackathons and competitions
· Developer workshops
· Building a partner network with software dev companies and system integrators
· Bounty and grant program for bugs, tools, PoCs
· Education: University cooperation, tutorials, online and offline courses
5 Strategies to onboard corporates
· Partner network with system integrators and consultancies
· Industry conferences/events and workshops
· Direct collaboration with corporates, their digital hub, incubator or accelerator and offer implementation of their requirements in your project
· Join working groups and associations
· Publicity in mainstream media
5 onboarding strategies for blockchain startups and projects
· Competitions, grants and incubator programs
· Lighthouse projects
· Direct selling and thought leadership
· Cross-chain collaboration and ecosystem initiatives
· Onboard developers internally and create spin-offs
5 strategies to onboard (crypto) investors
· Connect your own incubation program with crypto VCs
· Join incubator or accelerator programs as a startup / mentor
· Ambassador program and events to onboard amateur investors
· Promotions with exchanges
· Incentive mechanisms for holding crypto long-term such as staking rewards
There are many more strategies for onboarding developers, companies and investors. For example, there’s a great deal of potential in content marketing and SEM due to these methods not being utilized extensively around blockchain, and many long-tail keywords are cheap. Long-term (!) token holders can be onboarded through strategies employed by companies which have been used post-IPO over the years, including; recurring investor rounds after each quarter.
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